Zeigler Bros., Inc. is a pioneer and leader in the development and formulation of specialized animal feeds, with particular emphasis on the global aquaculture industry. What began as a manufacturer of farm feeds has turned into an internationally recognized producer of specialized animal feeds. Utilizing core competencies in R&D, nutritional formulation, and process engineering, Zeigler currently manufactures more than 300 products and exports to over 50 countries around the world.
- Zeigler Bros. has multiple sub-brands (a corporate brand, aquaculture, laboratory and zoological applications) but the company had been using one logo only to represent all sub-brands. Graphcom Creative worked collaboratively with Zeigler Bros. to create logos that follow the same format and styles as the primary brand while adapting colors and images to complement the various animal feed products represented by the sub-brands.
- Zeigler Bros. is recognized worldwide for its specialized animal feeds. The images chosen for use with the sub-brands (such as animal footprints, DNA strand and water waves) were designed to be simple yet modern and easily recognizable by Zeigler customers located throughout the world.
- Logo guidelines were established to maintain consistency within the design and to solidify their application for future projects. These guidelines prevent misrepresentations of the Zeigler brand logo from those unfamiliar with the company or its brand.