What do the majority of Fortune 100 companies, such as Apple, Bank of America, Pfizer, Federal Express, ExxonMobil and Time Warner, scores of federal government agencies, including Homeland Security, Departments of Defense, Justice and Interior and over 75 Presidential Appointees and their teams all have in common? When it comes to motivating, educating and developing their greatest asset, their people, they turn toSteven B. WileyandThe Lincoln Leadership Institute at Gettysburg. Through The Lincoln Leadership Institute at Gettysburg,Civil War history becomes a metaphor, and the battlefield a classroom, as Steven B. Wiley and his team of faculty lead organizations toward unprecedented success by developing leaders at all levels. Through the unique and creative use of historical metaphor and an examination of the lives of historic characters the Institute’s experiential leadership development experiences create “bookmarks” in the minds of participants.
- Graphcom Creative provides a full complement of marketing and PR services to The Lincoln Leadership Institute at Gettysburg.
- Representative examples of print materials produced for The Lincoln Leadership Institute at Gettysburg include a full-color memory book and journal workbooks for visiting individuals and businesses who take part in Lincoln Leadership Institute’s experiential leadership development programs. These materials were designed by Graphcom Creative and produced by Graphcom, Inc.
- The Lincoln Leadership Institute at Gettysburg has used the services of Graphcom Publishing to highlight its unique leadership development programs through advertorials and advertising in Celebrate Gettysburg magazine [link to: www.celebrategettysburg.com] and Frederick Gorilla magazine. [link to www.frederickgorilla.com]
- Graphcom Creative has designed and continues to distribute a monthly e-newsletter through an e-marketing distribution system. The e-newsletter, entitled “News and Notes,” highlights The Lincoln Leadership Institute’s programming.
- Graphcom Creative designed and developed The Lincoln Leadership Institute’s website. Its design resonates with imagery symbolic of Gettysburg history and Lincoln-inspired motifs.