Kegerreis Outdoor Advertising, LLC is a Mid-Atlantic, regional billboard company operating in four states (Pennsylvania, Maryland, West Virginia and North Carolina) with over 1,300 displays. Since its inception in 1979, local Franklin and Cumberland County founders Ron, Rick and Randy Kegerreis have stayed true to a simple philosophy of hard work and integrity. Kegerreis Outdoor Advertising, LLC has its headquarters in Chambersburg, Pennsylvania (a community recently named one of America’s Top 20 Micropolitan Communities for its diversity, proximity to culture, clean air, affordable housing, open space, local commerce and other qualities of life). Kegerreis employs over 20 people in positions of operations, sales, administrative, creative and marketing.
- Graphcom Creative and Kegerreis Outdoor Advertising, LLC worked collaboratively on a branding campaign designed to distinguish Kegerreis (and the outdoor advertising medium) as a unique, value-driven marketing opportunity for individuals and businesses. The “Elevate” concept suggests raising the profile of marketing messages through the strategic use of billboard advertising.
- Graphcom Creative developed proposal templates, coverage maps, rate sheets and availability maps for counties located in Maryland, Pennsylvania and West Virginia.
- The design of the materials has an “edgy” look and feel; the goal, through design, was to present outdoor advertising as a unique venue for heightened visibility, location and exposures. In other words, the materials bear as much of an “in your face” look as a roadside billboard.
- The folder presentation incorporates a soft-touch varnish with a blind-gloss varnish and combines both effects on an embossed cover. Special die-cutting techniques applied to business cards and proposal sheets further reflect the “Elevate” branding.