Each day, approximately 57 percent of web users turn to search engines to locate information or find products or services online. An estimated 75 percent of web users never scroll past the first page of search results.* Getting noticed on the web is of particular concern to individuals and businesses who want to educate, inform, inspire and provide goods and services to a wide audience. Search Engine Optimization (also known as SEO) includes all techniques you can use to make your content rank well in search engines.
Search engines use specific algorithms to both index and rank content on the web against criteria such as relevant keywords, links and the quality of the content. Unlike print media, which people purchase based on familiarity with the publication or interest in the subject area, websites depend on search engines to direct web readers to the material they’re seeking. Once you upload your content to a website, search engines examine your copy seeking keywords and phrases that you use to describe your subject. And unlike magazines or newspapers that can pique a reader’s interest by teasing their featured stories in their publications, search engines rely heavily on keywords and phrases to deliver relevant content that meets search criteria.
Improve Your Visibility on the Web
Whether you plan to launch a new website or need to refresh your message on your current site, Graphcom Creative’s SEO consultants can give you guidance for elevating your profile online. Find out more by reaching out to us today.